Madness Anthem
We had the pleasure of teaming up with jewel osco to create this ad for their March Madness 2024 sale. Attempting to seamlessly blend grocery with sports, we took a mixed media approach to cultivate the nostalgia that is often associated with basketball. This also created a contrast between a subjective, realistic approach and objective, dreamy approach.
ABOUT
Zach Mahar - DP
Kyle Dennis - EP
Kelly Davis - Prod
Ian Andor - Cam OP
Colton Machado - Gaffer
Matt Sanchez - Gaffer
Adam Gener - 1st AC
Mike Thomas - 2nd AC
Hunter Reid - Key Grip
David Houdton - Grip
Mark Houston - Grip
Art Director - Marla
Sally Catharine - Art Hand
Sterling Fontaign - Sound