Following our Halloween ad’s success, Jewel-Osco asked us to create a Thanksgiving themed broadcast ad incorporating both their branding and an array of CPG brands– all on a microbudget and a one week rush schedule. This tight schedule was just the start of the challenges we had to overcome for this project. The concept we settled on involved dragging Jojo, Jewel-Osco’s furry red mascot, across a table- meaning our production team had to build a custom table large enough to hold an adult in a mascot suit, a rig to drag the actor, and an oversized turkey tray. In the end, we met broadcaster deadlines with time to spare our ad a massive success.
